how we started
ReDefine was founded in February 2021 with the goal of
becoming the leading importer and distributor of pharmaceutical and
non-pharmaceutical products in Kenya. Our team of highly committed
professionals is dedicated to providing top-quality products and exceptional
customer service.
In just six months, we made great strides in achieving our
goal. Our first import of three products was quickly followed by another range
of products, and by the end of September 2021, we had already completed three
major imports in three major segments, with over 120 products in our portfolio.
Our focus was primarily on the Orthopedic segment, with an emphasis on joint
health products and theater consumables.
With a local distribution house in Nairobi, Kenya, ReDefine quickly established itself as a trusted source for high-quality health and wellness products. Our commitment to excellence has earned us a reputation as a leading provider of cutting-edge healthcare solutions, and we are proud to be making a difference in the lives of people across Kenya.
our aim
At ReDefine, we are proud to be the fast growing
importer, distributor, and marketer of pharmaceutical and non-pharmaceutical
products in Kenya. Our founders have a wealth of experience in the healthcare
industry, both in India and Africa, and this has helped us establish a strong
presence in the Kenyan and East African markets.
As launch experts, we have a successful track record of
working with quality generic companies from India. Our experience in sourcing,
distributing, and marketing affordable medicines and healthcare products has
made us a trusted partner for healthcare providers and patients alike.
We are dedicated to providing the highest standards in
healthcare products and services. Our commitment to quality and compliance is
evident in our sourcing of products from world-class manufacturing facilities
and our commitment to ethical business practices.
At ReDefine, we believe in the value of life and we strive
to be a valued partner in healthcare, offering the best support to every
Kenyan. Our vision and ethics guide all of our business activities, and we are
proud to be a Kenyan pharmaceutical and non-pharmaceutical company that is
dedicated to improving health and wellness in our community.
to create a future where healthcare is accessible,
affordable, and innovative. We believe that with the right combination of
technology, expertise, and commitment, we can create a world where everyone has
the opportunity to live a healthy and fulfilling life.
- At ReDefine, we believe in operating with a set of core values that guide our actions and decisions. These values reflect our commitment to ethical business practices, innovation, excellence, and respect for human life. They serve as the foundation for our company culture and guide us as we work towards our mission of transforming the healthcare industry in Kenya.
- Integrity: We are committed to upholding business ethics, fairness, honesty, and transparency in all our dealings.
- Innovation: We think beyond the obvious and redefine traditional paths to bring true value to the healthcare industry.
- Excellence: We always aim high and demand the best from ourselves and our partners in everything we do.
- Respect: We are committed to serving human life by offering the most advanced therapies to the medical community with utmost care and respect.
ReDefine Therapeutic approach, by resourcing innovative options.
ReDefine In enriching the medical fraternity with scientific information.
ReDefine Quality by products manufactured in state of the art facility.
Thus as the name suggest
ReDefine is the Rising of New Era Kenya's Healthcare!
our advantages
if you have any question?
Feel free to Contact us
our Partners
